{"id":35,"date":"2025-11-24T20:42:35","date_gmt":"2025-11-24T20:42:35","guid":{"rendered":"https:\/\/faqs.shipium.com\/?p=35"},"modified":"2025-11-24T20:43:37","modified_gmt":"2025-11-24T20:43:37","slug":"persona-3pl-parcel-guru","status":"publish","type":"post","link":"https:\/\/faqs.shipium.com\/?p=35","title":{"rendered":"Persona &#8211; 3PL Parcel Guru"},"content":{"rendered":"<p>Every 3PL has someone responsible for transportation. If the company is big enough, they have a team where someone is uniquely responsible for parcel. This person thinks of themselves as a carrier guru, someone who understands parcel inside and out. They have relationships with carriers. They know how to negotiate. Critically, they are responsible for ensuring the 3PL doesn&#8217;t lose money with rate reselling to clients, or tenants. Often they are held back by manual processes to evaluate their carriers.<\/p>\n<ul>\n<li>Operations background<\/li>\n<li>Wants to be seen as a leader in the parcel space<\/li>\n<li>In a spreadsheet daily as much as any other tool<\/li>\n<li>Cares more about the 1 time things are messed up versus the 9999 times things go well.<\/li>\n<li>Cares about margin more than anything else<\/li>\n<li>Does not like to miss delivery accuracy numbers<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Every 3PL has someone responsible for transportation. If the company is big enough, they have a team where someone is uniquely responsible for parcel. This person thinks of themselves as a carrier guru, someone who understands parcel inside and out. They have relationships with carriers. They know how to negotiate. Critically, they are responsible for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-35","post","type-post","status-publish","format-standard","hentry","category-personas"],"_links":{"self":[{"href":"https:\/\/faqs.shipium.com\/index.php?rest_route=\/wp\/v2\/posts\/35","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/faqs.shipium.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/faqs.shipium.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/faqs.shipium.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/faqs.shipium.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=35"}],"version-history":[{"count":1,"href":"https:\/\/faqs.shipium.com\/index.php?rest_route=\/wp\/v2\/posts\/35\/revisions"}],"predecessor-version":[{"id":70,"href":"https:\/\/faqs.shipium.com\/index.php?rest_route=\/wp\/v2\/posts\/35\/revisions\/70"}],"wp:attachment":[{"href":"https:\/\/faqs.shipium.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=35"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/faqs.shipium.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=35"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/faqs.shipium.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}