A technology leader, usually VP level, who is in charge of the technology to support an older brand, like Macy’s or Gap. This person must figure out how to straddle supporting 30 year old technical systems holding back the business, and folding in new innovations to support the future of the business.
- Technologist
- Mostly concerned by not having enough resources
- Skeptical of most tech pitches
- Burned several times on high implementation costs for solutions that under delivered
- Concerned about frontend and backend tech