Persona – International 3PL Transportation Manager

For very large 3PLs, like Ceva or Geodis or Prologis, the transportation group thinks about parcel and LTL use cases together. They care about consolidating systems acquired through M&A. They care about use cases like knowing when to use LTL versus parcel on larger workloads. They are getting sick of their TMS as well, so are bundling more and more LTL use cases into when they go look for new parcel tech. They are international in their footprint, so are often looking at Europe along with North America.